Video Marketing Statistics to Keep in Mind During 2018

It’s a new year and the rise and rise of video will only increase in pace during 2018. If your business hasn’t yet harnessed its awesome power, or you are looking for ways to improve your strategy, here are some video marketing statistics to keep in mind to boost your business over the next 12 months.


Video Marketing Statistics


Increase the view rate of your marketing emails by 19% by using the word ‘video’ in the subject.


According to research by Syndacast, users who receive a marketing email featuring that magic word ‘video’ are more likely to open the message. If you want to boost the effectiveness of your mailouts in 2018, you need to add video to your repertoire and share, share, share!
Not only are people more likely to take a look at your newsletter, video could also help convert readers into customers, as shown in the second statistic.


51.9% of marketers see video as the type of content with the best return on investment.


Hubspot reports that those who use video in their marketing arsenal see video as the most cost effective means of marketing. It may take a little more effort than knocking out a few blog posts, but Big Zoo is here to take on the hard work for you, and the return you could see makes it more than worthwhile.
Anything that can boost both the readership and clickthrough rate of your mailouts must be worth a look, right?


Half of customers search for videos about a product or service before they buy


The internet gives us a great opportunity to fully research our purchases before we make them, so it has never been more important for you to answer people’s queries. Of course your website explains it all clearly and concisely, but your potential customers want to see your offering in action as well.
Having a snappy, slick video to show off what you do instantly pushes you ahead of your rivals in the minds of those searching out your services. Make it as easy as possible to turn them into clients by producing a video.


Nearly half of marketers who do not use it already are considering adding YouTube to their content strategy in 2018


Facebook is making great strides in the video market, but YouTube remains the daddy of the hosting sites. When you think video, you think YouTube, so you can see why this stat from Hubspot makes sense.
If you consider that YouTube is the world’s second biggest search engine (behind parent site Google) and deals with more than 3 billion queries each month, you see why you have to have a presence there – that’s a lot of potential custom to hoover up!


Need Help With Video Marketing?


If you’re as excited as we are about video after reading these statistics for 2018 and you want a shiny new clip of your own, get in contact. We can talk you through the process of making a video, answer any questions you have, and provide you with that perfect piece of visual gold to pull in the punters.


Take a look at the Our Work section for examples of the videos we have made for a host of happy and prosperous customers. Happy new year!