Big Zoo Media - Video

Why you should be using Video for your business

Have you got a simple explainer video on your website yet? Ok…let’s discuss!


Firstly, let’s explain what an ‘explainer video’ is! Explainer videos are short and engaging videos that explain and promote a company, product, or service. There are lots of stats out there about the positive impact using video has. They are a great way to engage with your visitors, they help to keep them on your site for longer and can also help increase sales. Remember, that youtube is the second biggest search engine in the world, so if you have a well optimised video it can also improve your SEO.


Now, explainer videos don’t need to be boring. Interesting and creative animated videos like this are a great way to explain what you do.



So, If you had to learn something by watching a short and entertaining video, or reading a page of text, which would you choose? We’d be watching a video every time!

Not convinced? Have a look at the infographic below from Gold Visuals – it shows why video is so important for business…


why you should be using video infographic