What Is The Process?
The process of creating video for your business is wonderfully simple.
Firstly, we take a brief. This first step is crucial as it’s how we see the overall project. We need to understand the purpose of the video. What are your goals? Who is your target audience? What is the call to action (ie. what do you want to drive the viewer to do after watching)? What style would you like? Do you want video or animation? We make sure we ask the right questions to deliver exactly the right product.
Once we have a full brief, we then put together a concept and decide on a style. After we agree on the concept, we start to script the video. Your input at the early stages of the process is invaluable to ensure we’re clearly delivering your objectives. We then consider length of video and any extras we might need, like voiceover, actors, presenters or music. At this point, we would agree a timescale for your video project.
Then, we go into production. We’ll storyboard the video, find locations (if required), as well as consider any disruption to your business, which is usually minimal.
Once we’ve worked out everything we need, we’ll start producing your video, working from our approved scripts and storyboards and ensuring your brief is delivered.
When that is done, an edit is sent to you for approval and, when you are completely satisfied, it is all yours to share, share, share!