Four Easy Tricks to Improve Your Social Media
Social media is perfect for connecting with your audience. However, the problem is that everyone wants a slice of the pie, so how do you stand out from the crowd? Take a look at these four easy tricks to improve your social media and make sure that potential customers come to you first.
Add a Picture
Any post you make is instantly more noticeable if there is a picture to go with it. Just think about when you’re scrolling through your Twitter or Facebook feed and all the text blurs into one. An image post gives you a better chance of catching the eye and having your message consumed and understood.
If you have some fancy infographic or beautiful stylized bit of branding, that’s brilliant, but even a simple image is enough for your post to leap from the phone screen and straight into the memory of the user.
Even Better, Add a Video
If you think that images are effective, video is even better at engaging social media users. It’s been proven they will stay on your post for longer, take in more information and are more likely to share your post with their friends and family. This is the social media holy grail.
Yes, a lot of social media is based around people expressing their instant opinion on the latest TV show, celebrity endorsement or public pronouncement of the current President of the United States of America, but you don’t always need to rush into posting your initial thoughts (someone should tell the POTUS).
Why not craft the perfect post, with the ideal wording and a tempting call-to-action (not to mention a fitting image or video)? Even better, take advantage of the ability to schedule posts and make sure your musings appear online when your audience is most likely to be scrolling through their timelines.
Of course, it’s great to join in the party at the time, but you should also have a host of perfect posts lined up ready to go. This means there’s regular activity on your account, which keeps people interested, and you can target your message directly.
Want to talk to parents? Schedule your post for that post-bath time, kids-are-in-bed slump onto the sofa. Want to engage commuters? Stick out a post at 8am, just as they are frantically searching for something of interest to make that train journey fly by.
You don’t need to be chained to your phone or computer to be drumming up business for your company.
Choose Your Platforms
If you can employ a whole social media team, then get yourself on Facebook, Twitter, Snapchat, Instagram, Myspace and everything else going. If it’s just you keeping your online presence going, pick the platforms that suit you best. It’s better to have a few accounts working well, than make do with thin content over all of them.
If you work in the visual design world, Instagram is key for showing off your wares, whilst Snapchat is ideal if you’re going after a younger audience. Does your customer base use Facebook or do they prefer the pace of Twitter? Go with what works best for your product and reaches your target consumer.