Can Anyone Better the John Lewis Advert? It’s that time of year again when, as soon as the embers die down on the bonfires, the Christmas TV ads appear. As video marketing goes, this is like the World Cup and the Superbowl rolled into…
Video marketing is undoubtedly the most effective way for your brand to engage with potential customers, but sometimes it goes wrong. Whether the company misjudges the mood or takes its eye off the ball when it comes to its target audience, even some of the…
Once you have a great video, you need to know how to use it to maximum effect. There is no point having a beautiful and well-made clip if you miss out on opportunities to let it do its job – bringing in more custom. …
There is a lot written about only aiming your video marketing at Millennials in 2018, but is that right? Research proves it is nonsense to suggest that only those who came of age around the year 2000 engage with video. Video is bigger than…
There’s a lot of pressure these days to go viral, but is that the most effective video marketing strategy? Sure, if you’re Coca Cola and you want to sell your product in Ukraine and Uganda as much as you do in the US or UK,…
It is indisputable that you need to have video as part of your marketing strategy, and Big Zoo can produce a stunning piece of content tailored exactly to your needs, but that isn’t the end of the story. Once you have your precious creation,…
Here at Big Zoo, we love making video content and we’re passionate about telling you why you need it for your business. We’ll let you know all the facts and figures about how your potential clients react to videos and how it’s the single…
It’s a new year and the rise and rise of video will only increase in pace during 2018. If your business hasn’t yet harnessed its awesome power, or you are looking for ways to improve your strategy, here are some video marketing statistics to keep…
Despite going up against established Christmas TV advert giants, the most popular festive commercial of 2017 has been named as Aldi’s Kevin the Carrot campaign. Forget Moz the Monster from John Lewis or Marks and Spencer’s high profile tie-in with Paddington, the German supermarket’s…
At Big Zoo Media, we love video as much as we love helping businesses thrive by crafting the perfect clips for them. If you’re still not sold on why you need video in your marketing strategy, here are seven stats that prove it is…