4 Simple Tips to Make the Most of Your Videos on Social Media
It is indisputable that you need to have video as part of your marketing strategy, and Big Zoo can produce a stunning piece of content tailored exactly to your needs, but that isn’t the end of the story. Once you have your precious creation, you need to give it a chance to soar above your rivals’ advertising campaigns and bring in a wealth of new clients.
Thankfully, most of your potential customers are hooked on some of the most powerful and easily accessible marketing tools out there – the likes of Facebook, Twitter, Instagram and Snapchat. Here are four simple tips to make the most of your videos on social media.
Optimise Your Video
Just like the content on your website needs to be optimised to help your Google rank, your online videos need to be optimised to attract views. Pick a striking thumbnail cover that will entice users to press ‘play’; this might be a screenshot from the video or it could be a custom image you design yourself.
Give the clip an intriguing, snappy title and make sure the description below sounds appealing, whilst also containing the keywords that will attract the audience you desire. YouTube is the second most popular search engine in the world, so the words you write to complement your video are truly important.
Upload Videos Directly to the Social Network
Yes, YouTube is massively important when it comes to video and, as a social network itself, you must upload your content there. However, don’t think that you can just share the YouTube link to other networks and be done with it; it just doesn’t work like that.
It is no surprise that each network prioritises its own content, so a video uploaded directly to Facebook looks perfect when viewed by another Facebook user. It appears higher up a users feed than links to videos on other platforms and it appears more prominently in their feed too.
A Facebook video on Facebook is big, bright and starts automatically; a link to a YouTube video is squished, with a tiny thumbnail and requires another click to set it running. It may not sound a lot but that extra tap of the screen is enough to put some people off.
Subtitle Your Videos
Around 80 percent of social media video views are by users who have the sound muted. That is HUGE. If you don’t have subtitles on your video, they simply won’t stick with it and they certainly won’t understand your message.
Add captions to your content and make the most of your videos on social media.
Create a Call to Action
It seems obvious, but you need to tell users what to do next. They may love your video and be extremely keen to buy your product or use your service, but you need to make it as easy as humanly possible to get them to take that next step.
Your video should have a call to action (CTA) in it – something like “visit the website”, “come to our shop”, “call this number now” etc., but the social media post containing the video needs a CTA too.
Add a link to the relevant page of your website and tell (don’t ask) people to click it. If you’re posting a video on Instagram, and you really should do, add the link to your profile and tell your viewers where they can find it.
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